BUSINESS PLAN
[My Company]
123 Main Street
Anytown, USA 10000
123-4567
[Your Name]
[DATE]
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Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:
The basic components of this plan are:
<Product>
<Service>
| Year 1 | Year 2 | Year 3 |
Sales | $1,000,000 | $1,400,000 | $1,600,000 |
Net Income | $25,000 | $250,000 | $375,000 |
Earnings per share | .01 | .12 | .14 |
[Education}
John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.
Joe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.
Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000
Total Executive Compensation
$165,000.
The main goal of this company was to [explain].
This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.
or: This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:
§ A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.
§ A prospective [customer/client] list has been drawn up.
§ Strategy meetings are being held every Monday, Wednesday and Friday evenings.
§ This business plan has been drawn up.
<Product>
§ Offers the lowest price on the market
§ Is the most technically advanced
§ Offers more useful features
§ Saves them time and money
§ Offers our users better value per dollar spent
§ Provides an alternative way to achieve a similar task.
<Service>
§ Provides a service which is not presently available in this area.
§ Is strengthened by a team with combined experience of XX years.
§ Saves them time and money
§ Provides an alternative, cost effective way for them to realize a similar goal.
<Product>
Short Term
§ Support company involvement in various local and national charity events.
Competitors
Name
Address
City, State
Strengths:
Location - next door to supplier factory, on major artery, close to terminal, etc.
§ Pricing - Low cost producer, known for aggressive pricing policy.
§ Delivery - ships overnight to anywhere in the world.
§ Management - Everyone has an MBA from Harvard.
§ Service - takes more than 3 months to receive spare parts.
§ Dedication - If it’s sunny, they’re on the golf course or ski slope.
§ Machinery - Slowly approaching obsolescence unless replaced within six months.
§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.
<Product>
Summary Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:
§ increase service
§ increase advertising
§ reduce prices
§ increase profits
§ increase selection
<Service>
§ increase customer service
§ increase advertising expenditures
§ increase profits
§ increase selection of services offered
<Product> Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.
<Service>
<Product>
th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.
<Service>
<Product>
<Service>
Growth Strategy
<Product>
After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.
<Service>
Targeting New Markets To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:
§ Customer contact - find out their needs
§ Look for complementary products
§ Trade shows
§ World Trade Center “Network”
§ U.S. Government trade leads
§ State Government trade leads
§ On-line computer prospecting and qualification (DIALOG, D&B, etc.)
§ Market surveys
§ Research & development
Location RETAIL EXAMPLE: This business will be operated at 123 Any Street. This location is desirable because:
A&M Machines $XXX
Service Contract $XXX
Proforma Cash Flow Analysis
Percentages as indicated.
Rent: Building rental at $12/square foot.
Utilities: Water, gas, sewer, trash, electric
Telephone: Local, long distance and cellular
Salaries: Executives.
Payroll: Hourly, non executive
Withholding: Figured at XX %.
Trade, magazine, direct mail, etc.
Figured at 10%.
[Explanation]
XX%
XX%
Sales Forecast
Cash Flow Variables:
Assumptions:
Risks & Variables:
Ratio Analysis
§ Purchase of DEF Machine, Model # 333058 including installation - ($150,000)
§ Working capital - ($50,000)
§ Leasehold improvements - (est. $15,000)
§ Laboratory equipment - Beakers, test tubes, petrie dishes - ($1,500)
§ Startup costs - legal fees, filing fees
§ Inventory -raw materials - ($25,000)
§ Delivery trucks (GMC Model 80, $10,995)
§ Computer equipment - 15 Austin 486/33 Winstations - ($40,425)